Case study
Shopify Themes
En Vogue & Savoir Faire
Two custom Shopify themes built from Dawn, designed around reusable storefront sections and flexible merchant customization.
Case file #001: En Vogue
Project details
- Role
- Sole Developer
- Platform
- Shopify
- Technologies
- Liquid, JavaScript, HTML, CSS/SASS
- Status
- Development Project
Built for flexibility
En Vogue combined reusable storefront sections with granular theme settings, giving merchants control over their storefront's visual identity and layout without custom development for every change.
One theme. Three distinct styles.
En Vogue explored three visual directions built on a shared Shopify theme foundation. Each preset combined its own visual identity with reusable storefront sections and merchant customization options.
Avant Garde
Ice Creams
Tailored
A consistent visual system, fully configurable
Global settings gave merchants control over the storefront's visual foundation, including typography, colors, buttons, and badges. Separate controls for text, backgrounds, and text overlays helped maintain readable, cohesive designs across different sections.

One section. Multiple layouts.
Each reusable section came with its own set of configuration options. A featured collections grid, for example, could be adjusted through heading styles, text positioning, alignment, grid columns, and independent padding controls. These settings made it possible to create different compositions from the same section.

Designed to be configured, not rebuilt
I developed the theme's sections, settings, and storefront implementation using Shopify Liquid, JavaScript, HTML, and CSS/SASS. The focus was on creating reusable components with enough configuration options to support varied layouts and storefront styles without duplicating entire implementations.

Project status
En Vogue's development was completed, but the theme was not submitted to the Shopify Theme Store for review. Development efforts subsequently shifted to Savoir Faire as the next theme project.
Case file #002: Savoir Faire
Project details
- Role
- Sole Developer
- Platform
- Shopify
- Technologies
- Liquid, JavaScript, HTML, CSS/SASS
- Status
- Development Paused
A bold, immersive storefront experience.
Savoir Faire explored a more experimental visual direction, pairing neon-lit imagery and dark, high-contrast layouts with flexible product grids, featured collections, and editorial content.
Technical approach
Like En Vogue, Savoir Faire was built around reusable Shopify sections and flexible merchant customization, with its own distinct visual direction.
Project status
Development was paused as the team shifted its focus back to Tumblr theme development. Although the project was intended to resume later, development did not continue, and the theme was never submitted to the Shopify Theme Store for review.
