Marion GoWeb Developer. Builder. Problem Solver.

Case study

Shopify Themes

En Vogue & Savoir Faire

Two custom Shopify themes built from Dawn, designed around reusable storefront sections and flexible merchant customization.

Case file #001: En Vogue

Project details

Role
Sole Developer
Platform
Shopify
Technologies
Liquid, JavaScript, HTML, CSS/SASS
Status
Development Project

Built for flexibility

En Vogue combined reusable storefront sections with granular theme settings, giving merchants control over their storefront's visual identity and layout without custom development for every change.

One theme. Three distinct styles.

En Vogue explored three visual directions built on a shared Shopify theme foundation. Each preset combined its own visual identity with reusable storefront sections and merchant customization options.

Avant Garde

A bold fashion storefront built around oversized typography and editorial imagery.

Ice Creams

An eclectic, image-driven storefront with colorful collections and expressive layouts.

Tailored

A refined menswear storefront combining classic typography with luxury-inspired photography.

A consistent visual system, fully configurable

Global settings gave merchants control over the storefront's visual foundation, including typography, colors, buttons, and badges. Separate controls for text, backgrounds, and text overlays helped maintain readable, cohesive designs across different sections.

Shopify theme editor with badge and button color settings beside a retro featured products grid

One section. Multiple layouts.

Each reusable section came with its own set of configuration options. A featured collections grid, for example, could be adjusted through heading styles, text positioning, alignment, grid columns, and independent padding controls. These settings made it possible to create different compositions from the same section.

Shopify theme editor with featured collections grid settings beside an “On Sale” collections layout

Designed to be configured, not rebuilt

I developed the theme's sections, settings, and storefront implementation using Shopify Liquid, JavaScript, HTML, and CSS/SASS. The focus was on creating reusable components with enough configuration options to support varied layouts and storefront styles without duplicating entire implementations.

Code editor showing the Liquid template for the featured collections section

Project status

En Vogue's development was completed, but the theme was not submitted to the Shopify Theme Store for review. Development efforts subsequently shifted to Savoir Faire as the next theme project.

Case file #002: Savoir Faire

Project details

Role
Sole Developer
Platform
Shopify
Technologies
Liquid, JavaScript, HTML, CSS/SASS
Status
Development Paused

A bold, immersive storefront experience.

Savoir Faire explored a more experimental visual direction, pairing neon-lit imagery and dark, high-contrast layouts with flexible product grids, featured collections, and editorial content.

Technical approach

Like En Vogue, Savoir Faire was built around reusable Shopify sections and flexible merchant customization, with its own distinct visual direction.

Project status

Development was paused as the team shifted its focus back to Tumblr theme development. Although the project was intended to resume later, development did not continue, and the theme was never submitted to the Shopify Theme Store for review.

Have a project in mind?

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