Case study
Tumblr Themes
A decade of building for the Tumblr ecosystem.
Over nine years at Artistic Influence, I contributed to the development and maintenance of a commercial Tumblr theme catalog spanning approximately 51 released themes. My work grew from platform updates and customer support to developing new themes, designing selected products, and improving the frontend development workflow.
Case file #2001: Tumblr
Project details
- Role
- Theme Developer & Designer
- Platform
- Tumblr
- Catalog
- 51 themes
- Technologies
- HTML, CSS/SASS, JavaScript, Git, Webpack, Vite
Maintaining and Growing the Collection
My work spanned the maintenance of existing themes, compatibility updates as Tumblr evolved, customer support, and the development of new products. Over time, I also took on design responsibilities for selected themes and helped modernize the development workflow.
The collection brought together themes developed across different stages of Artistic Influence's history, eventually reaching 51 releases.
Recognition & Reach
Artistic Influence's Tumblr themes gained visibility through featured placements in Tumblr's Theme Garden, with some receiving additional recognition on the platform. The collection reached a broad audience, including customers such as Alicia Keys, Fender, and Madison Square Garden.
My contributions included theme development, platform compatibility, and selected original designs across the collection.
Project status
The Tumblr theme collection remained a commercial product line during my tenure at Artistic Influence. My work contributed to its ongoing maintenance and development, and the catalog comprised 51 themes by the end of my tenure.
Case file #2002: Pamphlet
Project details
- Role
- Designer & Developer
- Platform
- Tumblr
- Focus
- Editorial & Photography
- Technologies
- HTML, CSS/SASS, JavaScript
A digital brochure for visual storytellers
Pamphlet was designed and developed as a digital brochure for photographers and designers looking to showcase their work. Its two-image hero pairs a prominent photograph with a smaller supporting image, with the site title positioned alongside them to create a distinctive opening composition.
Below the hero, the post feed occupies a deliberately narrower area of the page. Asymmetrical image arrangements, generous white space, and contrasting content blocks give the theme the feel of a curated publication rather than a conventional blog.
A New Direction, Built on Proven Patterns.
Developing commercial Tumblr themes meant balancing distinctive designs with a practical production timeline of two to four weeks. Rather than reinventing every post layout, I built on established patterns from earlier themes, refining their presentation to fit Pamphlet's visual direction.
The result combined familiar, proven implementations with a new overall composition—one defined by its image-led hero, unconventional title placement, and brochure-like post feed.
Project status
Pamphlet was designed and developed by me and released through Artistic Influence's commercial Tumblr theme collection, where it joined the company's catalog of customizable themes.